Pradeep Pandian
Available full-time

Product Design Lead and Agile Product Owner shaping Samsung’s Shop app across 40 countries, from first tap to checkout.

Portrait of Pradeep Pandian by the sea Chennai, India
IST

PradeepPandian.

Role
Product Design Lead, UI/UX
Experience
16+ years
See selected work Get in touch Download resume
01About

Design that ships, at scale.

An AI/ML-focused Product Owner, UI/UX and digital transformation expert with 16+ years of experience leading cross-functional teams across Ed-Tech, Oil & Energy, Fintech, E-commerce and IT Services.

I am a proactive, detail-driven Senior Lead UI/UX Product Designer with end-to-end experience delivering web and mobile app products in e-commerce, oil and energy and other verticals.

As a certified Agile Product Owner (CSPO, A-CSPO, CSP-PO), I have a track record of delivering enterprise-grade solutions using AI/ML, cloud and IoT technologies.

My craft spans research, wireframing, prototyping and user testing, through to design systems and design-to-dev workflows that keep global teams shipping consistently.

Currently
Product Design Lead, Intelliswift (Samsung)
Based in
Chennai, India
Certifications
CSPOA-CSPOCSP-PO
Languages
English, Tamil
Availability
Immediate joiner · Full-time
16+

Years leading product and UX work

40

Countries served by the Samsung Shop app

18

Countries in 3 weeks for the Checkout 2.0 rollout

15%

Lift in app conversion through journey optimisation

30%

Less support chat volume via self-service journeys

Beyond the brief
  • Product Concept DesignerSamsung Hackathon, 2024
  • Lead TrainerLeadership Pegasus, 2023
  • Concept DirectorSamsung Proud of Women, 2022
  • Event OrganizerSamsung D2C Cultural, 2022
02Selected work

Commerce journeys for Samsung.

More on Behance

03Experience

Five roles, one craft.

Dec 2024 — PresentCurrent

Product Design Lead, UI/UX

IntelliswiftClient: Samsung
  • Drives product and UI strategy and execution for the cross-platform (iOS/Android) Samsung Shop e-commerce app across 40 countries, built on Flutter and Node.js.
  • Connects web and mobile experiences with SAP Hybris, Adobe Experience Manager (AEM) and analytics stacks: Adobe Analytics, AppsFlyer, Firebase and Insider.
  • Incubated a custom AI-powered content automation platform that uses a proprietary RAG pipeline to automate brand guideline compliance.
  • Spearheaded the end-to-end legacy migration of Samsung India’s e-commerce platform from GPV2 to SAP Commerce Cloud (Hybris), upgrading cart, checkout, payments and order fulfilment across web and mobile.
Oct 2018 — Nov 2024

Lead Engineer, UI/UX Product Design

Samsung India Electronics (SIEL)
  • Led the Checkout 2.0 innovation program, redesigning the purchasing funnel and managing a rapid global rollout across 18 countries in 3 weeks.
  • Boosted app conversion by 15% and sales funnel performance by 18% through event-level data tracking, user journey optimisation and A/B testing.
  • Reduced customer support chat volume by 30% and improved content accuracy by 25% by automating self-service help journeys.
  • Established standardised global UX templates, reusable component libraries and design-to-dev workflows (Jira, Confluence, Zeplin, Figma) for customised UI rollouts across global subsidiaries.
  • Led the end-to-end Samsung e-commerce web, mobile web and Shop app platforms across India, the UK and global markets.
  • Led UX/UI for an internal CMS tool used by Samsung staff, and enhanced an internal tool that streamlines store operations for staff at the Samsung BKC store.
Sep 2017 — Mar 2018

Sr. UXM Associate Lead

Tech MahindraClient: Schlumberger
  • Designed a custom Sitecore project for NExT training (nexttraining.net).
  • Designed web applications, from PSD to HTML with responsive Bootstrap, and customised SharePoint sites.
Dec 2009 — May 2017

Sr. UI Front-end Designer, Associate Lead

Mahindra SatyamClient: Chevron · PAD BASS application
  • Designed web applications and provided client support and enhancements.
  • Delivered PSD-to-HTML builds with responsive Bootstrap, plus SharePoint front-end and product enhancements.
May 2007 — Aug 2009

Designer, Product Web Associate

Axis V Creative Pvt LtdClient: Sharekhan · Ed-Tech application
  • Designed UI for web applications: cross-browser, complex interfaces with data binding, search, filters and validation (sharekhan.com).
Education
2001 — 2006 · First Class

M.Sc. Computer (Software Engineering)

AVC Institution of Engineering Technology, Bharathidasan University, Tamil Nadu. Internship project: ERP for Bharat Gears Limited (BGL).

May — Oct 2014

UI/UX Management training

UX Mint

04Capabilities

From research to release.

A

Product & UX

UI/UX design managementProduct ownershipUser researchWireframingPrototypingDesign systemsCross-functional collaborationAgile / ScrumStakeholder managementRequirements managementSaaSTeam leadership
B

AI & data

Digital transformationAI/MLData scienceDeep learningTime-series forecastingNLPComputer vision / OCRData analyticsBI

Tools

TensorFlowscikit-learnfbprophetGoogle Cloud Vision APIPower BITableauQlikViewGoogle AnalyticsAppsFlyerInsider
C

Tech & architecture

Cloud: AWS EC2, S3, LambdaAzureGCPSAP integrationERP / CRMIoTSystem integration

Platforms

SAP HybrisAdobe AEMSalesforceCustom ERP

Databases

MS SQLMySQLMongoDBPostgreSQL
D

Tools & languages

Design & delivery

FigmaSketchAdobe XDInVisionZeplinJiraConfluence

Build

FlutterReact NativeHTMLCSSNode.jsREST APIs
05Contact

Let’s build what’s next.

Have a project, a collaboration or a role in mind? Send a short enquiry and I’ll pick it up on WhatsApp.

[email protected] Download resume
Phone
+91 99622 96474
LinkedIn
pradeep-pandian
Behance
pradeepppandian
Status
Immediate joiner · Full-time

Contact

Send an enquiry

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